I am an international award-winning creative with over 20 years’ experience as an art director in the Irish marketing and advertising industry. Skilled in creative ideation, concept development, integrated marketing, content generation and creative digital media, I have created stand-alone executions and fully integrated global projects through experiential, digital, social, and traditional channels. I have a broad and versatile skillset in video, photography, motion graphics, post-production editing, illustration, graphic design, experiential builds, guerrilla, stunts, and event design.
As a creative lead I have worked in some Ireland's most reputable agencies with some of the biggest brands in the industry: Diageo, Proximo, Irish Distillers, Coca-Cola, Danone, Pepsi, Britvic, Barry‘s Tea, Mars, Unilever, O2, Three, Samsung, Nokia, Nissan, Skoda, Aer Lingus, Bord Bia, Bank of Ireland, Ulster Bank, Kerry Group and Smurfit Kappa.
In more recent years I partnered with The Brill Building as it evolved from a couple of freelance consultants in 2019 into the most awarded debutant creative agency in Ireland by 2022 through the work I co-created for Breakthrough Cancer Research and Kilkenny Design. Winning international Grand Prix for the activation work with the IMC awards along with APMC Grand Prix, Kinsale Sharks, Gold Effies and Gold ICADS for the effectiveness and creativity of Breakthrough Cancer Research's The Shop That Nearly Wasn't. This success formed the credible foundation for The Brill Building attracting new clients such as Repak, Neff, Pinergy, and many more.
I have now founded my own full service creative agency and hope to launch in the coming months...
I welcome being involved in a project in the early stages to identify the potential briefs that generate the most relevant and evocative marketing ideas. Problem solving starts sharp insights a strong strategic direction and a simple idea.
Been there done that and I have probably sourced all the merch. From experiential marketing to shopper, digital display and social apps, tv, radio, print and PR. From global platforms to local launch events for some of the biggest and newest brands – B2B and B2C. I offer a full omnichannel approach.
My network of production talent is predominantly based in Ireland and represents the best there is. These are relationships that have been cultivated over decades of loyalty and trust. They continuously raise the bar on production values across all disciplines.