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5 Gum Global Launch


5 Gum Global Launch

In BBDO as creative lead for the Wriggly's 5 Gum account we created many pieces of work to launch new flavours and innovations across the 5 gum range. From digital activations and multi sensorial immersive events to ground breaking POS we challenged every marketing norm to try and elevate the brand to new heights across global markets. The US created all of the TVC assets and we handled the rest. This micro site allowed you to augment your face onto the TV character. Technology has come a long way since 2011!


The brief with all POS was to disrupt in a the most futuristic way possible. We used new materials and finishes that elevated the pack above all else in the category. Bulgaria were particularly invested finding innovative placement for the most elaborate builds.

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