Irish Beef

This story was commissioned as a set of three to reframe the Bord Bia organisation as a successful, inspirational and exciting business to be part of. The purpose of this recruitment platform was to showcase the purpose and diversity in the roles of the people interviewed, the pieces are easily accessible and lighthearted while also capturing Bord Bia's values – a love of food, a passion for innovation and sustainability all on a mission to promote Irish produce. Energetic, human, surprising and uplifting.