Hydroboost Launch

To launch Neutrogena's new Hydroboost skincare product we decided to instal a pop up digital Six sheet in a public setting to compliment the target market and give them a boost to their confidence on their journey that morning. This was a live activation in Dublin's city centre that was then captured live via a multi-cam crew and put out on the day of the launch through women's editorial sites and key social media channels. The interface designed specifically so that spotters could identify a target consumer, relay a description to the copy writer who would write a compliment and deploy by bluetooth to the unit at the end of the road. A transaction that would take about 30 seconds creating a memorable uplifting experience.