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Nokia Trends Lab


Nokia Trends Lab

A dream project going as far back as 2007 but still a piece that stands up today even though it was before the smart phone.

Nokia Trends Lab was way ahead of its time fostering young music talent and putting the ability to create video content into their hands.It was the birth of live social streaming and creative editing on the fly. We needed a bigger box of tricks to make it happen but when it all came together as a live experience it was mind blowing. Over 2006 –2007 we ran many Nokia Trends Lab activations putting phone video content into the heart of new music, none more successful than when we had our own stage at Electric Picnic – It was one of those moments when it all comes together and the brand and the experience align perfectly – Then the iPhone landed in Ireland the following March 2008 and the rest is history...

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