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Skoda Scrappage

Skoda

Skoda Scrapage

The stunt was a live activation / viral content piece that promoted the €4000 Scrapage deal that Skoda launched that day. €4000 was placed in a parking space in a Dublin supermarket car park and the old car gave the illusion that it had dissolved into  cash. As the cash was removed by the public the offer was revealed causing a sudden frenzy amongst passers by and creating a huge social reach

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